Off we go
While Indian weddings are a celebration of joining of two families, filled with colour and festivity, I decided to take a minimalistic approach for the invitation and graphic design of my own wedding. In the colourful backdrop of turmeric, bright silk fabric, cheer and laughter, the simple graphic struck the right balance.
Traditionally, yellow and red turmeric is used to mark the corners of the invitation card before sending them out. To seamlessly integrate this ritual, a pastel shade of yellow and bright red became an inevitable part of the colour palette. These two bright colours were then complimented with a deep shade of navy which evokes calm amidst the wedding chaos.
The invite was designed as a four-folded letter which is its own envelope. I used this technique because it is reminiscent of our love which began with writing letters to each other.
Off We Go
This project was really special to me as it involved a lot of memories, thoughts, struggles and emotions. The illustration of Yask and me was reminiscent of both, the past and the future. He had taught me to ride a bike the first time I had met him. And now, I was eagerly looking forward to coming to the Netherlands and starting a life with him. So, what better way to illustrate the beginnings of a new journey with Yask, than a bicycle ride?
The graphics were further adapted to favour bags, tags and digital invites. Being mindful of environment and waste was a major priority . Only a limited number of cards were printed and hand- delivered, while digital invite was used more extensively. The illustration was screen-printed on off-white organic cotton bags with bio-based ink. The red hearts were individually hand-painted to minimise the costs of screen printing.
